Today’s generation of buyers expects a buying experience that delivers a seamless, convenient, fast, easy, and personalized product.There is an appetite for personalization, and according to SmartFocus, Marketers see an average increase of 20% in sales and 42% higher conversion rates when using personalized web experiences.

The Challenge

The challenge is that design and décor sales managers are finding it harder and harder to provide personalized services that: 

  • Improve their customer experience 
  • Increase their sales and profits
  • Enhance their team’s performance  

Last week, President and CEO Frank Guido of Aareas Interactive, shared his insights and advice on how design and decor sales managers, can overcome many of these challenges using the latest tech and online consumer trends, at Bild’s Decor and Design Management committee meeting. Encouraging web-based home configurators and visualizers, immersive VR and emotional design to offer a solution to today’s changing expectations for more personalized customer experiences. 

The solution (based on our own client experiences using our online configurator VDC packages) 

A larger 600 Unit Condo project experienced:  

  • 95% of their buyers completing their selections entirely online  
  • Completed choices in just four weeks 
  • 15% of which purchased a $5K upgrade package  

1.How can home configurators and visualizers improve customer experience/purchaser satisfaction?

Well, the answer to that is quite simple. Online home configurators and visualizers: 

  • Simplify the home buying process 
  • Effectively communicate your product and lessen any uncertainties 
  • Create a powerful personalized experience 
  • Accessible from anywhere and from any device, they offer consumers convenience and control 
  • Minimize mistakes and present a reliable purchasing journey 

2. How can online configurators and home visualizers increase design teams sales and profits? 

In our experience, our smart configurator technology adds a buying experience that users love without risking design mistakes and misconceptions.

  • Simplify the home buying process 
  • Effectively communicate your product and lessen any uncertainties 
  • Create a powerful personalized experience 
  • Accessible from anywhere and from any device, they offer consumers convenience and control 
  • Minimize mistakes and present a reliable purchasing journey 

3. How do online configurators and home visualizers work to enhance Decor managers and team performance? 

Let’s take a simple case study example. If the average condo buyers project has 300 units, and the average buyer spends 40 hours building their selections to purchase 46K worth of upgrades: 

  • It would take a team of over 12 people and up to 6 months to process  
  • Large Design Centers and Overheads  
  • Less Time spent – Lower Sales  

There are tremendous opportunities to both cut costs and grow sales when you invest in customer experiences. However, like most things in today’s market place, customer experience has changed – it’s more than just a person-to-person service. Therefore, design and decor management teams are relying on these latest technologies to connect with their customers in many new and exciting ways.  

To learn more about how you can improve your decor and design centre experiences email us.