Physical scale models are an extremely popular piece of marketing material that helps customers visualize their future home. While effective, they alone are not enough to help you stand out from your competitors and give your customers the best possible experience. This is largely due to consumers demonstrating the need for new services that match the visualization tools other industries have been using to sell their products. Physical scale models are also very expensive, very restrictive on what features can be shown, can only be seen in a sales office, and difficult to update when something needs to be changed. As an alternative, virtual scale models are much more practical and will be the best bang for your buck.

Below we will list five reasons why you should replace your physical scale model with a virtual one, and we’ll let you make the final decision.

Reason #1: Overall Customer Experience

The Virtual Scale Model can create an epic home buying experience by empowering your customers to virtually tour and explore the development from anywhere. Some key features include:

  • Customers can search for a home based on their specific criteria (bedrooms, size, views, etc.), see where the home is located in the building and take a virtual tour
  • Shows where all the suites are located in the building with floor plans and renderings
  • Visualize the building and its surrounding neighbourhood during different times of the day
  • Virtually tour the amenities and see their location in relation to the building

All these features will enhance a customers overall experience and are unique to the virtual scale model, making it the best option if your goal is customer-focused.

Reason #2: Convenience (Use Online or at a Sales Center)

The virtual scale model is computer-generated, making it compatible with any electronic device as long as it is connected to the internet. Rather than having to book an appointment and take time out of their day to visit a sales center to see a physical scale model, customers can use the online platform at a time that is most convenient for them, from whichever device they have with them at that moment.

Reason #3: Cost Effective

A virtual scale model can save you anywhere from 70-90% of what you would pay for a physical scale model. If you are looking to reduce your overall project costs, a virtual scale model is the answer.

Reason #4: Configurable to Show Real-Time Availability

The software is completely configurable to meet your workflow and how you want to show availability. Real-time availability can be shown exclusively to groups of people, or to everyone. For example, it can be set up for salespeople, brokers and agents, but not the public, or it can be shown exclusively in your sales office. If shown to the public, you add the option for them to purchase on the spot. The point is, the virtual scale model is 100% configurable for however you decide to use it.

Reason #5: Speed to Prepare and Launch

Another major advantage to a virtual scale model is the speed in which it can be prepared and launched when compared to a physical model. Since no physical product has to be built, there is a much shorter turn around time from when you want to begin to when it is ready for use. Along with this, you don’t have to worry about having your sales center environment ready, which removes any remaining time constraints. For comparison, a virtual scale model can be ready to use in a matter of weeks, where a physical model may take months.

Summary Table


A physical scale model is a very useful tool for builders to showcase their newest projects to customers. However, with new photorealistic streaming technology, virtual scale models have changed the game forever.

Interested in learning more about how a Virtual Scale Model could work for you? Check out our product page here: Virtual Scale Model.

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