Digital design centers are an essential tool for builders. These online platforms allow users to select finishes and visualize the new homes before construction begins. However, maintaining consistency between physical samples and their digital counterparts in these platforms is crucial for the success of the entire process. In this post, we will discuss the importance of accurate presentation of physical samples in digital design centers.

Realistic visualization

One of the most important aspects of a digital design center is its ability to provide realistic visualizations of the new home finishes. Accurate representation of physical samples is essential for achieving this goal. For example, if a client selects a hardwood flooring option, they want to be able to see the natural grain and texture of the wood in the digital design center. Without accurate representation of the physical sample, the visualization of the finished product may be inaccurate, leading to dissatisfaction and potential changes during the construction process.

Improved communication

Accurate representation of physical samples in the digital design center also improves communication between builders and homebuyers. Buyers can see exactly what the materials and finishes will look like, and builders can ensure that buyers understand the limitations and possibilities of each option. For example, if a client selects a tile option with a glossy finish, accurate representation of the physical sample will allow them to understand the potential slipperiness of the tile and make a more informed decision. Similarly, some material manufacturers, such as Caesarstone and Sherwin-Williams, offer online tools that allow users to visualize their products in different settings and lighting conditions, further demonstrating product features.

Better decision-making


Accurate representation of physical samples in the digital design center allows homebuyers to make more informed decisions about the materials and finishes they choose for their new homes. This can help buyers feel more confident in their choices and reduce the likelihood of changes or revisions during the construction process. For example, if a client can see an accurate presentation of a countertop option in the digital design center, they can get a better sense of the color and texture, which can help them decide if it will complement the rest of their design choices.

Cost savings

Builders can save time and money by presenting their products accurately in digital format, which reduces the need for physical samples and mock-ups. For example, if a builder has a precise digital representation of a countertop, there may not be a need to carry the physical sample for the client to view in person. Physical samples take up a lot of space in the design center, and ordering small samples may not fully represent the product’s texture or pattern. Therefore, accurate digital presentations can save money and time spent on physical samples and reduce waste, making the building process more sustainable.

It’s better not to have a virtual design center than to have an inaccurate one. An inaccurate digital presentation can create confusion and disappointment for buyers. By ensuring that physical samples are accurately represented in the digital design center, builders can create a more efficient and sustainable building process that leads to happier clients and better results.

Interested in learning more about how a digital design center could work for you? Check out our product page: Virtual Design Centre.

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